Redesigning German lottery websites
Role: UX, Interaction and Visual Design
Team: 1 full-time Designer (myself), 3 part-time Designers, 2 Web Developers, Project Manager
Tools: Adobe Photoshop, Adobe Illustrator, Invision, HTML & CSS
Project: Website Redesign
Target User: Lottery members age 35 to 60
Project website: www.lotto-berlin.de
Business Goals
- Simplify playing the lottery online
- modernizing the design to conquer a new younger target audience (20 to 35) but still easy enough to use for older people
- optimizing for mobile devices
Challenges
Lotto Berlin cooperated with 6 other federal states (Bremen, Mecklenburg-Vorpommern, Rheinland-Pfalz, Saarland, Sachsen, Schleswig-Holstein) on this project.
So one challenge was to come up with a design that is unique in the German lottery world but still can be reused and modified by another state. In the backend, the engineers implemented a modular concept that allowed the editors to customize, place and combine the content in different ways. On the frontend side, each federal state would be distinguishable by its image language.
Solution
Our research showed that the majority of our users (about 88%) accessed the website with a desktop computer. Using this insight, we optimized - against the common best practice - for desktop first but still made sure to create a product that is responsive based on the Bootstrap framework.
The Lotto Berlin website before the redesign
The Lotto Berlin website after the redesign - desktop view
Desktop prototype: invis.io/7PMYP4V9NMU
The Lotto Berlin website after the redesign - tablet view
Tablet prototype: invis.io/HRMYP4PDB94
The Lotto Berlin website after the redesign - mobile view
Mobile prototype: invis.io/N9MYP52MDCT
© Copyright Christina Korn